News of Vedge’s Rich Landau signing on as the corporate chef for HipCityVeg adds another layer of intrigue to the mystery of what’s coming to Thirteen Street Bistro, the Potemkin-ized property at 131 South 13th Street that last housed the jiggle joint Full Moon Saloon. Insider reports that HipCityVeg owner Nicole Marquis inked a deal with Landau, whom she had previously tapped to develop the menus for her vegan quick-serve concept’s first location. Her name is listed on the liquor license that went along with the sale of the forever vacant property, when real estate mogul and Stephen Starr backer Allan Domb bought the bricks back in March.
The most obvious thing would be an alcohol-enabled version of HipCityVeg with a bar, cocktails and the like. Or perhaps something a little more ambitious, like a vegan bistro or gastropub that bridges the divide between HipCity’s casual vibe and Vedge’s sophistication. Or maybe we’re completely off altogether. This much we can gather about the nebulous project: It will be vegan; It will have booze; and based on the previous successes of the the stakeholders, it has the potential to be awesome.
Vedge’s Landau is now HipCityVeg’s chef [Insider]