Twinkies to Return in July, But With Some Stiff Competition

Hostess Brands products are shown on November 15, 2012 in Chicago, Illinois. Hostess Brands Inc. has warned striking workers with the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union that it will move to liquidate the company if plant operations don’t return to normal levels by this afternoon.
Don't call it a comeback. Photo: Scott Olson/Getty Images

Are Twinkies the new cupcake? Apollo Global Management — the company that purchased Hostess Snacks for $410 million — will begin producing and selling Twinkies in July. Ding Dongs, Donettes, and Ho Hos will follow in August and September. But Bimbo, the biggest bakery in America (owner of Entenmann’s and other brands), is pushing to get knockoff Hostess-esque products on shelves as quickly as possible: Business has thrived since Hostess went under. It's only a matter of time before gourmet, overpriced Twinkies become part of this high-stakes snack attack. [Earlier, NYP, NYP]