Watch Sam Mason Explain Oddfellows Ice Cream Co., His New Williamsburg Project

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The pastry chef Sam Mason, who was, once upon a time, very much a sort of Doc Holliday to Wylie Dufresne's Wyatt Earp, will continue his milk and egg obsession with the opening of OddFellows Ice Cream Co. in Williamsburg. The shop will have a "soda fountain feel" and will open soon, and is now raising funds on Indiegogo. Straight ahead, watch Mason explain his approach to ice cream science, and hear more about the promise of white miso, "toast," and pretzel flavors, as well as more classic varieties like vanilla and strawberry.

OddFellows Ice Cream Co. [Indiegogo]
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