New Jersey Chain Let’s YO! Opening at Barclays Center!

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"Hip and social." Also, filled with yogurt. Photo: Courtesy of Let's Yo Yogurt

All those dissatisfied by whatever swirls out of the various nozzles at 16 Handles, Pinkberry, Red Mango, Yogurtland, Tasti D-Lite, YoguBerry, and/or the frozen-cookie-dough-addled ghost of TCBY will be pleased to know another fro-yo contender will soon open in Brooklyn. This one's called Let's YO!, it's the flagship of a New Jerseybased chain, and it's coming to a retail space at Barclays. It is, as you probably guessed, the first of 30 planned New York City shops.

Launched in September 2011, the pay-by-the-ounce Let's YO! claims 27 franchises in New Jersey, one in Florida, and one in Massachusetts, with several more mostly in N.J. on the way. As you may be able to glean from its iPhone-esque text-bubble signage, Let's YO! is all about being "hip and social." Its daily "Name Fame" promotion means that if your name matches the one they tweet, your fro-yo fix is half-price. Today, it's Chuck.