As if Cherry Hill’s chain-burger game wasn’t already in play on what can only be described as an awfully crowded field, upscale wine and hamburger concept Zinburger Wine & Burger Bar announced today that it’s about to push its way into the scrum. According to a rep for the Livingston, N.J.-based Briad Group, which has a franchising agreement for the Zinburger brand for 23 states east of the Mississippi, plans are afoot to open a location at Towne Plaza at Garden State Park (923 Haddonfield Rd.) on March 5. With Zinburgers already flipping patties in Clifton and Paramus, Cherry Hill will be Briad’s third location in the Garden State. Though the name is perhaps the worst for a fast-cas, junk food concept — at least since Zavino launched here back in 2009 — hold those eye-rolls for just a second.
Unlike the more ubiquitous Smash-Five-Guys-Red-Robin-Burger-Palaces out there, Zinburger — or at least its parent, Fox Restaurant Concepts — is a James Beard semifinalist. Even more promising is the fact that the burger joint grinds its own certified Angus beef, and American-style Kobe beef twice daily. The 189-seater on deck for Cherry Hill will also have eight beers on tap (even more in bottles) and at least 23 different varieties of wine priced between $5 and $15 per glass.