brooklyn everywhere

The Latest City Obsessed With Brooklyn: Moscow

Even their billionaire sports-team owners love Brooklyn.

Even their billionaire sports-team owners love Brooklyn.

It's not just Paris and Stockholm that are fascinated by Artisan Brooklyn: GQ Russia's Michael Idov brings the news that Moscow is also in love with all things Williamsburg: "Call it a response to the peculiar predicament of the creative class: too cool for the mass market, not rich enough for the luxury market, it has created an in-between micromarket whose one basic requirement is unscalability." You can draw your own Mikhail Prokhorov connections here, but it sounds like the Russians have out-Brooklyn'ed Brooklynites: They've got one shop "wholly devoted to obscure toothpaste and toothbrush brands." Time to step it up, hipsters. [Calvert Journal, Earlier]

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