sex sells

Marc Jacobs Is Diet Coke’s New Creative Director

Body by Diet Coke.

Body by Diet Coke.Photo: Stéphane Sednaoui/Diet Coke

The oft-naked, tattoo-covered fashion designer, who's the yin to Taylor Swift's yang, is designing Diet Coke cans and posing in the corresponding ad campaigns. Jacobs claims he guzzles two or three Diet Cokes a day — which can't be healthy, but day-um, those abs above are about to turn 50. More details will emerge about the “Sparkling Together for 30 Years” collaboration in March, but expect Jacobs's work to be far sexier than Coke's recent anti-obesity ad. He sure can sell a six-pack. [Earlier, Earlier, WWD]

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