The Yeastmaster: Flowers Foods Is Buying Wonder Bread

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It never gets old. Literally. Photo: Wikipedia

There was supposed to be an auction tomorrow for the portfolio of bread brands — including Home Pride, Merita, and Nature's Pride — that used to belong to the now-defunct Hostess, but since it appears that no other bidders are going to show up for this whole-wheat party, Bloomberg reports a crusted source tells them the Thomasville, Georgia-based Flowers Foods will snap the brand up for $360 million, which sure is a lot of bread. We're now, of course, just counting down the days till PBR buys Twinkies. [Bloomberg, Earlier, Related]