A Fire Broke Out in Whole Foods, and No One Cared

Brand loyalty in action.

According to numerous reports, a fire broke out yesterday afternoon at around 4:45 p.m. inside Whole Foods on Houston Street, on the Lower East Side. The retailer confirms that the fire started near the rotisserie chicken ovens, no one was hurt, and the store reopened for business within a few hours. Gothamist reports that a visible amount of smoke spread throughout the aisles and the fire triggered the sprinkler system in at least one area of the store; few customers waiting to pay for groceries seemed to mind, however, and then the store was evacuated. [Gothamist]