So far, the “Your Way, Right Away” approach as it’s applied to sushi by brands like “How Do You Roll?” and San Diego’s “SushiFreak” hasn’t been too impressive. Apparently, we’re not alone in this sentiment, as U-Sushi just called it quits in Beverly Hills, serving South Beverly Drive for just under a year. Real-life L.A. sushi freaks are usually willing to splurge on quality cuts and generally have their own stable of inexpensive, methadone restaurants to ward off cravings for the raw, a sum that spells quick doom for budget sushi that’s not up to snuff.
In other news, Naresh Mehra’s very likable Naresh’s on Main, which served a menu that successfully married Indian dishes, thin-crust pizza, and baby back ribs, is no more on Main Street in Santa Monica, with doors closed and both its website and phone number wiped off the map. The owner’s Dhaba, Firehouse, and Rose Cafe are, however, still kicking in the neighborhood.
Earlier: New Sushi Chains Getting Cheaper, More Compliant [GS]