Watch This Indie-Steeped Promo Video for Stumptown Coffee

Photo: Vimeo

A new report that suggests that more 18- to 24-years-olds are choosing coffee over caffeinated sodas shouldn’t come as a surprise, especially because sugary drinks are under attack and multi-million-dollar ad campaigns are shifting the soda companies into new territory. Along comes a somewhat bare and handsome promotional video for Stumptown Coffee, and it’s a real pick-me-up: We’ve got tamped and steeped coffee mythology, tattoos, horns playing in the background, a Chemex receiving a good ritualistic pour-over, and the silhouette of an espresso cup at dawn. It may be the most attractive music video you’ve ever seen that just so happens to be about coffee.

Earlier: Watch the ‘Honest’ Version of Coca Cola’s Anti-Obesity Commercial