Yes, There is Such a Thing as ‘Competitive Juicing’

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Drink it. Photo: Danny Kim/New York Magazine

Hey, speaking of juice, the Post takes an unflinching look at the lives and detoxing routines of New York's "young elite" like twins Daniel and David Koch, who own the magma-hot Toy in the Meatpacking district. The Koch brothers join the ranks of publicists, finance, and fashion personalities who "competitively cleanse," which means they drink a lot of the super-expensive stuff. These people are highly successful, competitive, and stressed out. Theyre cosmopolitan and social and mostly men, says Danielle Pashko, a nutritionist. At least they can get high on antioxidants. [NYP, Earlier, Related]