For the first time in history, Coca-Cola is acknowledging the perverse connection between soda and "the long-term health of our families" (corporate-speak for "pop makes you fat"). Now a new two-minute commercial makes the case that the company is a partner in our fight against obesity: Out of 650 Coca-Cola beverages, 180 are low- and no-calorie choices; portion-controlled sizes will be stocked in 90 percent of the country by the end of this year; beverage calories in schools are steadily reducing; Coke is working with scientists to find zero-calorie sweeteners, miracle berries, etc, etc. It's fine that Coca-Cola is addressing this issue head-on, but the safety of all those artificial sweetners is still questionable low-cal or not.
Update: Mark Bittman emailed his official response to Coke's ad to Grub and CBC Radio: "So professional. So brilliant. So smart. And so deceitful. Seven percent of our calories come from soda it's the biggest single source in our diet. And the most harmful. It's good that Coke recognizes that and is beginning to apologize. But all calories are not the same those from soda and other sugar-sweetened beverages are actually worse than others. So it's up to us to remember that Coke makes its money selling sugar-sweetened beverages, and even when they're apologizing for that, as they appear to be doing here they're still selling them."