Introducing Trader Joe’s ‘UpChuck!’

Upchuck! Photo: Kables/Flickr

We’ve been bested. Our search for a new and improved nickname for Charles Shaw’s famous “Two-Buck Chuck” in the face of a state-wide price-increase this week stops with this new customer favorite: “Upchuck.” Presumably, the moniker will be used as both a noun and verb when considering the legendary budget wine. [NYDN]