Blake Mycoskie’s super-concious shoe-manufacturer, TOMS, is now applying its “What the World Needs Now” aesthetic to an eponymous new flagship store and coffee shop on Abbot Kinney. The space functions as both a hangout for the seaside’s legion of java jonesers and a retail hub for its foot-and-eye wear. Overall, the new venture functions like a cozy den for locals to relax in and get their mud buzz on.
LAist tells us the interiors were designed by Commune Design, depicting the kind of post-Peace Corps lifestyle embodied by the Venice-based brand, with wood accents, international gee-gaws, photos of world-wide destinations, a turf-covered backyard with fireplace, and sheet-scrawled signs with slogans like “Give” and “One for One.”
Putting its money where its mouth is, TOMS new flagship store sells local goods, including a vast menu of coffee drinks from Cafecito Organico, cold-pressed elixirs from Pressed Juicery, and Inspiration Teas’ herbal blends, with sweets from Valerie Confections soon to arrive, including vegan squash loaf and vegetarian savory pies. The space is perfectly suited to an extended stay, providing free wi-fi, cozy couches, and a general vibe that treats customers like welcome house-guests crashing for the day.
TOMS, 1344 Abbot Kinney Blvd. Venice.