Marketing Gimmicks

Umami Burger Unveils an End of the World Burger

It's Mayan-inspired, you see, with mole.
It’s Mayan-inspired, you see, with mole. Photo: Courtesy of Umami Burger

So… the world hasn’t ended yet. But there are still some hours left in the day, and in addition to T.G.I. Friday’s inane apocalypse promotion, Umami Burger is serving an End of the World Burger featuring Mayan/Mexican-inspired things like mole, queso fresco, corn relish, cilantro, and coffee-braised short ribs atop the standard Umami patty. You can also get some End of the World fries with the same stuff on top. An Umami rep tells us that if we all do, in fact, make it through the rest of Friday without getting swallowed up in an earthquake or whatever, you’ll be able to get the burger throughout the weekend, while supplies last.

Umami Burger Unveils an End of the World Burger