Shaquille O’Neal Is Making ‘Luv Shaq’ Vodka

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Headed down the Atlanta highway.

Because the world was just crying out for another novelty vodka, the company that teamed up with Mike "The Situation" Sorrentino to bring that ill-fated casein-fortified vodka to the clubs is now developing a new variety with Shaquille ONeal called "Luv Shaq." The Post reports that the new vodka will not contain gluten or sugar, two things no one should ever anticipate to be in their vodka anyhow. O'Neal's new beverage will be coconut-flavored, easy to drink, and seems ready-made for novelty signature cocktails, but just watch out: Some Sex on the Beach, after all, can now lead to a drink called a Luv Shaq Baby, or worse, a Luv Shaq on the rocks. [NYP, Earlier]