Novak Djokovic Now Controls the World’s Supply of Precious Donkey Cheese

Feta wouldn't do.
Feta wouldn't do. Photo: Julian Finney/Getty Images

Possibly in order to stand out from the rest of the Belgrade restaurant scene, Serbian professional tennis player Novak Djokovic has reportedly purchased the entire world’s supply of donkey cheese known as Pule. Otherwise known as the most expensive cheese in the world, Pule retails for up to $1,350 per kilogram and only comes from one place, that is, the good donkeys of the Zasavica reserve in Sremska Mitrovica, Serbia. Djokovic, who also has a stake in a family-run Novak Cafe & Restaurant (they’re looking for franchisees!), will serve the low-fat, high-protein Pule at his restaurants.

It is not known how much cheese Djokovic is getting or what he paid. Those looking to get in on this whole donkey-milk thing but do not have the dinero to throw down may be interested in this donkey-milk liqueur, which, because it’s also from Zasavica and it’s $13 for a mini-bottle, is a downright steal.

You’ve got to be Djoking! Tennis star Novak buys up world’s supply of donkey cheese at £400 a pound for new restaurant chain
[Daily Mail]