How Seamless Weathered the Storm

Stormy weather is no problem for them. Seamless

The food delivery site hunkered down and nurtured its inner customer service specialist in the cloudy hours on Monday before Sandy made landfall in New York City. The company, which owns the former New York Media property MenuPages, bolstered its communications department and padded out reported estimated delivery times, which helped to defy customer expectations and reduce the total number of complaint calls made to participating restaurants. Seamless also capitalized on warm social media feedback during the weather, including a customer who was so happy he was moved to write a love poem for the deliveryman. [Fast Company]