Burger Lounge and Sprinkles Lending a Hand in Wake of Sandy

Red Cross cupcakes at Sprinkles
Red Cross cupcakes at Sprinkles Photo: Sprinkles

Last night, 60 Minutes featured James Brennan, a managing partner in Brian Malarkey’s San Diego empire, as he returned to his ravaged New York hometown of Belle Harbor to help rebuild in the wake of Hurricane Sandy. We can all do our part on the West Coast this week, as Sprinkles is donating 100% of today’s proceeds from its red velvet cupcakes to Red Cross’ Sandy Relief Fund. Elsewhere, all L.A. locations of Burger Lounge are giving 100% of all proceeds this week to Red Cross disaster relief, a full seven days of donations starting today and ending Sunday.