A new web-based food delivery option has cropped up which is billing itself as “better than Seamless” because they’re curating a selection of well known Yelp four-star restaurants that don’t typically deliver. It’s called Caviar, and they’re still in beta mode, and they say they can beat out other competitors in this crowded market (GrubHub, Delivery.com) because their selection of restaurants is better and easier to choose from, and they’re offering a flat delivery rate of $9.99 and real-time GPS tracking of your order. Alas, they do not yet deliver actual caviar.
Founder Jason Wang (also of MunchOnMe) points out to TechCrunch that services like Seamless are kind of redundant because, “You don’t really need to use them to get the food. You can call the restaurant yourself and they’ll take the order over the phone and deliver it to you.” Good point. Among their initial offerings are Little Star Pizza, HRD Coffee Shop, Rosamunde, and Turtle Tower. The company takes a 25% cut from the restaurant, and they’re planning to launch in New York after the S.F. rollout is complete. You have to “request an invite” which doesn’t come immediately, but look for them to be out of beta mode soon.