Tootsie Roll Keeps Things Under Wraps

Photo: Evan Amos

The WSJ takes a look at the Tootsie Roll company today, which, much like Willy Wonka with his chocolate factory, is very secretive about how the Junior Mints get made. Tootsie-rollers, including 90-year-old CEO Melvin Gordon, won’t talk to journalists, and financial analysts have given up tracking the company since it’s too hard to get information. What’s really going on inside those Chicago headquarters that spit out Dots, Sugar Babies, Blow Pops, and other favorites? “The world may never know.” [WSJ]