The Visionary Behind Heartland Brewery Brings Houston Hall

Fratty food 'n' drink. Photo: Danny Kim

The owner of the popular, charmless Heartland Brewery chain is opening a huge restaurant called Houston Hall at 222 West Houston Street. Jon Bloostein has signed a 21-year-lease for the space, which sounds about as beer-and–Brooks Brothers–drenched as HB. [DNAinfo]