Kid Food

Lunchables Lures Kids With Cool Campaign, Still Pure Crap

Happy, but not that healthy.
Happy, but not that healthy. Photo: Kraft

Lunchables has launched the “Never Be Bored Again” campaign which shells out major gifts to kiddies including thousands of toys and games, and ultimately “a multiroom treehouse, a backyard court for multiple sports or an electronics-filled game room.” But Nerf guns be gone: 91 percent of its meals still don’t meet nutritional requirements. Boo. [NYT]

Lunchables Lures Kids With Cool Campaign, Still Pure Crap