marketing gimmicks

Chicken Soup for the Non-Hipster Soul

Chicken Soup for the Non-Hipster Soul

We have no idea how this took so long: The "Chicken Soup for the Soul" series is expanding its business to include a line of actual soup, and lots of other foodstuffs like potpies and casseroles. Perhaps its earnestness is the appropriate antidote to Campbell's new hipster soups. [NYDN, Related]

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