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BuzzFeed Launching Its Own Food Section This Fall

BuzzFeed Launching Its Own Food Section This Fall

Buzzfeed's expansion continues: executive editor Doree Shafrir tells us the ever-growing brand is all set to launch its own food vertical sometime this fall. They've snagged Bon App├ętit online editor Emily Fleischaker to head things up, and she promises "original recipes and food photography" engineered for social-media-sharing among readers. Other details aren't locked down: There's no set launch date or official name yet, but pretty please say they're calling this thing BuzzFood.

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