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Panera Bread CEO Says No Jerks, No Baloney

Don't be a jerk to this guy.

Don't be a jerk to this guy.

Ronald "Pay-What-You-Want" Shaich, founder of Panera Bread, reveals his philosophies on business and pleasure, including this crumb of wisdom: "My general approach to most things in life is to approach them like body surfing." [NYT]

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