Here’s a well-produced video, apparently in a series called “The Next Level” and featuring Grant Achatz talking about what drives him, along with some fun footage of food at Alinea. But where’s it from? It’s exceedingly shy about identifying itself, but in fact it’s a very subtle promo for Lexus, so subtle in fact that you never even see a Lexus badge clearly on the car Achatz drives down Lake Shore Drive. It was produced by a New York-based production company called Roadside Entertainment. In any case, it’s Achatz talking interestingly about what motivates him and some cool behind the scenes stuff; we don’t see a way to embed it but you can watch the three-minute video here.
Photo: courtesy Roadside Entertainment