Cumberland Farms to Thieves: Go Ahead, Hassle Our Hoff Ads

By
Hunky, especially over ice.
Hunky, especially over ice.

It was bound to happen eventually: Cumberland Farms stores across New England and Florida have suffered a rash of burglaries involving large, flirty cutouts of a torso-baring David Hasselhoff. The 60-year-old Baywatch punch line star is part of Cumberland’s iced-coffee ad campaign, in which the life-size stud flashes an alluring grin and asks, "Thirsty?" Apparently, people are.

Hunky, especially over ice.
Hunky, especially over ice.

The chain says that more than 500 cutouts have been burgled, but they’re circumspect about the whole thing: "This particular campaign is probably a higher rate of theft than anything we’ve ever seen," says a rep, "but we’re flattered by the attention." They add that hopefully the Hoff is being taken care of, wherever he may be.

In fact, the company’s cool with it: "It’s extra exposure for us," a rep tells BostInno.

So whether Hoff’s being used as a lawn ornament or something more nefarious, it could definitely be so much worse. After all, last time we saw him, he was drunkenly writhing on the floor eating a cheeseburger.

Giant David Hasselhoff Ads Tempt Thieves [USAT]
Customers Are Stealing David Hasselhoff Cutouts From Cumberland Farms #IcedHoffee [BostInno]