Greek Yogurt Bar Opens in Soho


It’s been months and one “self-sustainable cart” since we announced that Greek yogurt was having a moment. And now the popular brand Chobani has flung open the doors of its Prince Street flagship, a corner spot formerly occupied by a Swatch store, that’s trafficking in yogurt-based concoctions. Sidle up to the bar for a Plain Chobani (which, at $2.75, is about double the price you’d pay at the market) or one of the menu’s nine flavor combos — breakfast-ready fruit and granola; peanut butter and jelly; pistachio and chocolate; and even one with cucumbers, mint, and salt paired with pita chips for scooping. Can’t you see the Mary-Kate Olsen paparazzi shot now?

150 Prince St. at West Broadway