spam spam

Twitter Founders Fund Meat’s Meatless Future

Some real Blade Runner kind of stuff on this fork right here.

Some real Blade Runner kind of stuff on this fork right here.Photo: Courtesy Beyond Meat

While that smart guy from The Social Network toggles between kill-your-own-dinner and Super Size Me food politics, the less rich but perhaps ultimately more insightful founders of Twitter have taken an alternate tact by investing in a start-up manufacturer of vegan, synthetic meat. Co.Exist reports that Biz Stone and Evan Williams are backers of Beyond Meat through their venture-capital outfit called the Obvious Corporation, and Stone, who has been vegan for more than ten years, says the plant-based un-meat is so much like the real deal it's downright uncanny; also, the company is ambitious. "These guys are coming at the meat analogue industry not as a novelty kind of thing or hippy dippy," he says, "They were saying, 'We want to get into the multi-billion-dollar meat industry with a plant-based meat.'" [co.Exist/Fast Company, Earlier]

Advertising

Recent News

 
NY Mag