Paula Deen Signs on to Hawk a New Line of Prepared Food at a Grocery Store Near You

We'll use any excuse to run this shot again.
We'll use any excuse to run this shot again. Photo: Andrei Kallaur, Jen Cotton

In the form of packaged food, that is. The food personality and Victoza spokesperson has joined forces with Nanco Group, an upstate New York–based supplier, in order to produce a line of Deen-branded foodstuffs that will be available early next year. According to the Savannah Morning News, the products will be available at “’all major retail channels nationwide,’ including supermarkets, club stores and drug stores.” Also, there will be “a specialty line of products to be sold in Deen’s restaurants.” So, what exactly will the new line sell? Unclear, but a partner in the new project tells the Buffalo News, “It’s got to be delicious, and it’s got to be authentic, or she won’t put her name on it and won’t allow us to put her name on it.” (Remember: Paula Deen mattresses exist.) That same partner tells the Morning News, “These new products will provide the consumers a unique and convenient solution to experience authentic Paula cooking without the hassle and expense of purchasing and making all the ingredients.” Well, okay. It is a hassle to go buy a dozen Krispy Kreme doughnuts every time you want to make some bread pudding. [Savannah Morning News, Buffalo News]