Free Macaron Alert As FPB Expands

So pillowy and free!

Francois Payard Bakery is opening its third NYC location today, at 1775 Broadway near Columbus Circle, and to draw you in, they're offering a free macaron with each purchase. It's pretty ballsy of FPB to compete with all the giveaways for National Doughnut Day today — so, macarons are the new doughnuts are the new cupcakes? [Midtown Lunch]