Free Macaron Alert As FPB Expands

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So pillowy and free! Photo: Melissa Hom

Francois Payard Bakery is opening its third NYC location today, at 1775 Broadway near Columbus Circle, and to draw you in, they're offering a free macaron with each purchase. It's pretty ballsy of FPB to compete with all the giveaways for National Doughnut Day today so, macarons are the new doughnuts are the new cupcakes? [Midtown Lunch]