cleanse

Equinox Gymgoers Inhale ‘Juice for a Day’

Equinox is all juiced up.

Equinox is all juiced up.

Various Equinox gyms (the ones with the Juice Generation bars) are abuzz with their newest promotion, "Cooler Cleanse" — a juice-for-a-day program that resets the body after 24 hours. This quick fix — which is selling like hotcakes, but you know, not exactly — is the latest juice-bar trend the gym has embraced in order to meet the needs of its juice-obsessed clientele. Last week, Juice Generation also announced an exclusive with pitaya, a rare fruit similar to dragonfruit, sourced from eighteen organic farms in Nicaragua "that only employ single mothers."

Related: Pressing Matters: Are Juice Bars Putting the Squeeze on Customers?

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