Burger King Targeting Investors, Moms

He's got some big plans.
He's got some big plans. Photo: Melissa Hom

Just look what a bacon sundae can do for business: As of today, Burger King is a public company once again, trading on the NYSE after a two-year absence. (Ticker symbol: BKW — pretty sure the “W” stands for “Who the hell would want to buy Burger King stock?”) But that’s not the only news coming from the land of the Whopper: After years of mainlining a testosterone factor into its broad advertising strategies, the King wants a little family time. On the heels of its most ambitious menu expansion ever, NPR reports “the chain is abandoning its strategy of courting young men and going after a broader customer base of moms and families.” Dads, you’ve been warned. [NPR, Earlier]