7-Eleven Pretty Sure the Soda Ban Won’t Affect Big Gulps

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Fill 'er up!
Fill 'er up! Photo: Joe Raedle/Getty Images

Since Bloomberg announced his soda ban on Wednesday, the Big Gulp has become the de facto poster beverage of oversized soda consumption. So we called 7-Eleven to see what they think of the forthcoming ban on large-format soft drinks in light of their rapid New York expansion. Sounds like they’re not really sweating it.

Fill 'er up!
Fill 'er up! Photo: Joe Raedle/Getty Images

The chain points out the ban doesn’t necessarily apply to bodegas and convenience stores, which is exactly what 7-Eleven purports to be (note the underline emphasis is 7-Eleven’s, not ours):

We are reserving public comment on this issue until we have a chance to review the actual written proposal, determine what impact it may have on 7-Eleven stores in NYC and discuss with our trade associations. Right now, according Thursday’s New York Times article and other third-party sources, the measure would not apply to beverages sold in grocery or convenience stores, and we are a convenience store.

Your move, Mayor.

Earlier: Do We Really Need to Ban Soda?
Related: The Big Gulp