Sweet Beat

Confirmed: Yigit Pura’s Pastry Shop, Tout Sweet, Will Be Inside Macy’s

Pura in Paris
Pura in Paris Photo: Frankie Frankeny via Twitter

The rumor got floated a month or so back, and now it’s confirmed: Yigit Pura’s much anticipated solo pastry venture, Tout Sweet, is going to be on the third floor of Macy’s in Union Square. The news is buried in a new piece in 7x7’s Travel Issue, teased out last month, by new executive editor Chloé Harris Frankeny. She went along with Yigit (enviably) on a pastry tour of Paris, and she writes of “the ecstatic flutter of his chestnut eyelashes and the pursing of his full Turkish lips” as he bites into a St. Honoré cake on the Paris metro, and of their trip to La Patisserie des Rêves in the seventh, which Pura says will inspire the look of his S.F. shop. Also, there were many, many macarons, and the dude still doesn’t have an ounce of fat on him. Must be nice. [7x7, Earlier]

Confirmed: Yigit Pura’s Pastry Shop, Tout Sweet, Will Be Inside