SchmuckTruck Brings Another New York Deli to The Streets

Whatta schmuck!
Whatta schmuck! Photo: SchmuckTruck

Today, those menschen at Jewish Telegraphic Agency‎ introduce us to “SchmuckTruck,” a new food trucker on the road just eight days that manages to divert attention through its name alone. Here you’ll find an image of truck’s co-owner, Matthew Koven, on the side, a New York restaurant veteran who only recently left. Koven and partner Roger Ramkissoon serve deli classics like hot pastrami, burgers, roast beef “Oy Vey” wraps, and a “Schmuckwich” with peanut butter, dark chocolate, banana, and jelly. Spilling a real mouthful about hitting the road, Koven says, “You gotta be a schmuck to do this.” Check out the truck’s massive menu online and chase it down on Twitter. [JTA]