Milk & Honey Going to East 23rd, Dropping Reservation Policy

This is Middle Branch.

Classic cocktails are migrating uptown! Sasha Petraske tells the Times that when Milk & Honey moves north it'll land at 30 East 23rd Street — that location on 33rd will be an extension of Little Branch called Middle Branch — with many changes. The new Milk & Honey will be three times the size of the original when it opens in August and it won't have the same stringent reservations policy of its predecessor. The also-new Middle Branch, smack dab in Murray Hill, will open next month, and finally, the original Milk & Honey at 134 Eldridge Street will reopen as Attaboy, helmed by Petraske's partners Sam Ross and Michael McIlroy, sometime in the late summer. [NYT]