Fig Newtons Sounded Too Laxative-y, Now Just ‘Newtons’

The Puff Daddy/Diddy of snacks.
The Puff Daddy/Diddy of snacks. Photo: Nabisco

Who knew? Fig Newtons have dropped the “Fig” and now go exclusively by the name “Newtons.” “We needed to let fruit be the core of the brand as opposed to the fig,” said a spokesperson, alluding to various fig-killers like chewy strawberry and pomegranate. Also, the word fig is associated with “prune,” which is associated with IBS and old people, “and that’s not good.” [NYT]