Back on the Ranch?

By
Say hello to
Say hello to "the new ketchup." Photo: Hidden Valley

Grub Street has known folks who like ranch dressing on French fries, and even a few renegades who enjoy it on pizza — but now Hidden Valley wants ranch’s reach to extend beyond salad and bar food. The company has rolled out a new product dubbed Ranch Dressing for Everything; not exactly subtle, a blurb on the bottle also proclaims it “the New Ketchup.” Never mind that creamy salad dressing is generally mayo-based, execs want this stuff on every restaurant table, refrigeration be damned. Somebody alert the kid critic — he’ll probably be all over this. Also, as long as we’re expanding our condiment repertoire, can we get some Maggi as well? [WSJ]

Back on the Ranch?