Preview William Werner’s Upcoming Mission Outpost, One Tasty Dish at Time


Talented pastry wunderkind William Werner is about to resurface with a fancy new café-patisserie in the Mission, and Grub Street just received a slew of teaser images to entice us. Werner left the kitchen at Quince in 2010 to start Tell Tale Preserve Company, only to see that venture go bust last summer in a dispute with investors. Now he’s back, and the opening date of the unnamed project is just, vaguely, “spring.” Also, the exact location is still under wraps (see update below), but appears to be an old industrial space with lots of wood beams. Now, just sit back and look at the pretty food porn.

Werner’s company is called Outfit Generic, and as he promised us earlier, the beloved savory muffin with the egg inside known as The Rebel Within, formerly available at the Ferry Plaza farmers’ market, remains his proprietary creation (he’s also now doing a chocolate version stuffed with foie gras called “The Devil Inside”) and will appear at the new place. Also, there’ll be a whole lot more…

Stay tuned for more exact details in the coming weeks.

Update: The address will be 746 Valencia, next door to the upcoming Abbot’s Cellar, the beer hall from the Monk’s Kettle boys. See more details here.

Earlier: William Werner’s Got a Shiny New Outfit [Updated]
William Werner Announces the End of Tell Tale Preserve Company [Updated]
Tell Tale Preserve Co. Gets Some Pre-Opening Love from Food & Wine