How much fresh juice does one city need? Apparently, as many as it takes to exhaust the supply of juice-related puns. Only days after spotting Main Squeeze rolling onto Main Street Santa Monica, a new business named Rejuice is springing up on the other side of the seaside city, across the street from freaky-deaky coffee shop Unurban. The juice bar is owned, at least in part, by Heroes and Law & Order actress and juicing freak, Elisabeth Rohm, and is being designed by Talman Koch architects. Expect an opening before summer.
Rejuice, 3238 Pico Blvd. Santa Monica.