Gastronomics

Yelp About to Go Public

...but we can only given them two stars for service.
...but we can only given them two stars for service.

Having put that pesky pay-to-play lawsuit behind them, Yelp began their IPO process late last year, and they’re getting close. As Forbes reports, the S.F.-based citizen-review aggregator is set to go public shortly, and just yesterday they disclosed for the first time what they think they’re worth: $840 million, or between $12 and $14 per share.

Of course, as many small businesses and restaurants are aware, stuff like this still happens, and their practices vis-a-vis getting businesses to advertise with them do seem a little shady. But with revenue up a whopping 75% in 2011, they’re obviously doing something right! If only they could get their reviewers to stop using the phrase “just OK” to describe the service at every restaurant, we’d respect them a lot more.

Yelp Looks for IPO of $12 to $14
[Forbes]
Earlier: Nojo’s Greg Dunmore Calls Yelp ‘a Bit Suspect’, Gets Page Updated Via Bauer [Updated]
Yelp Mulls IPO
Judge Lets Yelp Off the Hook on Extortion Claims … For Now

Yelp About to Go Public