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Carl’s Jr. Recruits Kate Upton for Its Latest Ad

Someone at Carl's Jr. must have been listening last week when Kate Upton told us that she craves fries every once in a while. The chain has recruited the Sports Illustrated cover girl for the latest ad in its hot-women-eating-burgers campaign (remember that spot with Padma?) There's no actual ad yet — it will premiere Sunday, presumably during the Oscars — but there is a behind-the-scenes promo vid with a convertible, cleavage, and hair blowing in the wind. Oh, and plenty of burger-related money shots.

Burger chain Carl's Jr./Hardee's snags Kate Upton for ad [USAT]
Related: The Swimsuit Model Dessert Survey


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