fast food

Taco Bell Has Chipotle-Envy

A Chihuahua can dream.

A Chihuahua can dream.Photo: Chris Haston/NBC

Taco Bell, which is more sensitive than it looks and isn't performing too well financially, has decided a rebranding is in serious order. The look they're going for? Chipotle. So parent company Yum! Brands Inc. has hired Miami chef Lorena Garcia to fancify the menu with "gourmet" staples like black beans, exotic rice, and corn salsa. The "Why Pay More" chain still plans to emphasize value, even with its newfound snob effect. Pass the cilantro? [Bloomberg]

Advertising

Recent News

 
NY Mag