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Next Starts Teasing Us Again on Twitter

An image from the upcoming Next Thai menu iBook.
An image from the upcoming Next Thai menu iBook. Photo: courtesy Next

Now Next has two new things to tantalize us with every couple of months— the next menu and the next iBook commemorating the last menu. And both of them got a workout this week to heighten anticipation for the upcoming El Bulli menu (which is apparently going to be about as expensive as El Bulli was, and as Alinea is), and for the second iBook, commemorating last fall’s Thai menu. Grant Achatz tweeted an image from the Thai menu iBook, which not coincidentally happens to show one of the hottest food items in town at the moment— food on skewers over a small charcoal grill. In effect, it’s Achatz saying “We were bincho when bincho wasn’t cool.”

That image, like all the images in the Paris iBook, is pretty gorgeously shot, which puts it in direct contrast with the image Dave Beran released of what he calls the “Second course we have tested, elBulli.” Like the teaser images from the Childhood menu, it’s a deliberately murky and obscure image, in this case of what looks like olives in a jar. El Bulli watchers quickly recognized it as one of Ferran Adria’s earliest and most celebrated exercises in reverse spherification— his fabricated spherical olives (go here for a picture of the original dish), which were featured on Top Chef when Fabio Viviani made a version of them. So there’s one thing you’ll be having for your $375+ meal… as Beran says, only 29 more to go.

Next Starts Teasing Us Again on Twitter