Dude-Appropriate Cupcakes Sound Just Like, Well, Cupcakes

Not guy-appropriate.
Not guy-appropriate. Photo: Melissa Hom

A few years ago, David Arrick, a one-time Wall Street corporate type, was just so sick of all those gossamer-glazed, Chantilly-doodad-sprinkled cupcake shops that seemed to be popping up in every other NYC storefront. So Arrick scraped together some money and opened Butch Bakery, on online business with a “guy-friendly” menu, inspired by things only guys like, like “beer and whisky-infused cupcakes.” Now he’s got a cookbook out, but since everybody knows dudes don’t read, we’re holding out and waiting for him to turn it into a Playstation game. [NYDN]