Marketing Gimmicks

Lynyrd Skynyrd Is Opening a Restaurant in Vegas This Week

But can Joël Robuchon play
But can Joël Robuchon play “Freebird”?

Over in Vegas, the first location of Lynyrd Skynyrd’s BBQ and Beer is opening at Excalibur this week. (Which means everyone will finally be able to go to a Jack Daniels shot bar located inside a technicolor faux castle.) Sin City critic Max Jacobson has a look at the server-less restaurant’s space and sustenance, which joins such other only-in-Vegas eateries as a Kiss Coffeehouse and Toby Keith’s I Love This Bar. [Unica World]

Lynyrd Skynyrd Is Opening a Restaurant in Vegas This Week