Domino’s Is Artisan Obsessed

So sophisticated!

Speaking of pizza, just as the world warms up to their new posh, artisan pie, Domino’s is now introducing "Gourmet" Cheesy Bread as part of the same upscale mentality. Ad Age says that today begins the marketing push for three gourmet breads — spinach and feta, bacon and jalapeño, and cheese only — to replace Dom’s existing cheesy bread. The execs are also turning the spotlight on some alleged "under-cheesing" going on with their competitors. So watch your back, Pizza Hut. [Ad Age]